YOUR PARTNER FOR

FOOD, BEVERAGE,

NUTRITION & HEALTH

IPRONA - The Fruit Company

In love with fruit since 1981

With 40 years of experience serving a dynamic, international clientele, IPRONA is the peerless supplier of any fruit-specific ingredients you need to take your business to the next level. Thanks to our passion for fruit and zeal for the latest in innovation, we are able to offer a wide array of products including:

  • Berry, citrus and tropical fruit concentrates
  • Nutritional, standardised red berry extracts of European origin
  • Tailormade compound solutions

Our quality is always and unconditionally guaranteed.
That makes us your first-choice partner for food, beverage, nutrition and health.

LATEST NEWS

CLEAN LABEL
WHAT CONSUMERS WANT

Nowadays, consumers are better informed than ever before and therefore it is hardly surprising that the desire for simple lists of ingredients, especially for beverages, is increasing. As it is our aim to serve as your first-choice partner with our expertise and genuine products, the topic of clean labeling is also very important to us at IPRONA. But what do we mean by clean label products?

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When a product is "clean label", it means a product is free from certain ingredients that consumers are wary of. This includes all artificial colors and flavors, as well as all E numbers. What many consumers are not aware of is that E numbers are usually hidden behind vitamin C and citric acid. Above a certain dosage, ascorbic acid can be declared as vitamin C and citric acid sounds like the sun-kissed fruit but has no connection with its botanical model. However, there are plenty of natural alternatives for these ingredients used in almost every drink. Therefore, at IPRONA we prefer to replace citric acid with lemon juice concentrate and use our excellent acerola juice concentrate to provide oxidation protection instead of adding ascorbic acid. Together with natural fruit flavors, it is possible to use juice concentrates and extracts to develop great drinks that are far superior to their “artificial” relatives in terms of taste and transparency.
Another topic that is going to play a very important role in the future is the Nutri-Score. This traffic light system is intended to give the consumer a better overview of sugar, fat and calorie levels. At IPRONA, we work with you to develop product concepts that meet current requirements and bring you the desired brand success.

We will be glad to offer our expertise, so please don't hesitate to contact us for any further information.

Founded in 1981

Lana, South Tyrol, Italy

GLOBAL

Success in over 60 countries

CUSTOMISED

Products developed for specific applications

TRENDSETTING

Technologies for gentle fruit processing

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